Case Studies

James Bond Home Entertainment

We've worked on every James Bond home entertainment title released between 2001 and 2008 including The World is Not Enough, Die Another Day and Casino Royale, plus classic and catalogue promotions such as Buy One Get One Free offers and monster box-set launches.

We were also responsible for the first ever Bond Blu-ray releases. For all of these campaigns it was crucial to explore new and exciting ways to refresh the franchise whilst upholding the brand's values.

Publicity activity included the following:

IN-STORE: Free-running display team performances in HMV flagship stores on day of release for Casino Royale

A Bond cars display for Die Another Day release in conjunction with Tesco

FEATURES AND SURVEYS: Bond cast and crew, including experts, stuntmen, and personal-trainers, were used to create large impactful features in magazines and national press

National press news secured with fun surveys of favourite girls, gadgets and cars

3rd PARTIES: Relationships were managed with existing Bond promotional partners and new ones created to add value to campaigns.

This included working with Finlandia Vodka, Virgin Experience, Sunseeker Boats, Swatch, Activision and Omega Watches

TALENT: We worked closely with producers EON Productions to stage junkets, manage talent tours and place interviews with cast and crew from both new and classic Bond movies

STUNTS: The Bond Movie-athon, a challenge to watch every Bond film in one sitting, was covered extensively by national TV

Eye-catching Die Another Day ice sculptures appeared in various London locations and shopping centres

007 on DVD