 TRON
BACKGROUND:
Re-energise a classic franchise for the games market
MEDIA SKILLS:
Interviews with famous film/games designer SYD MEAD in key
target media: METRO, TOTAL DVD, JACK and SFX NATIONAL AND
REGIONAL RADIO CAMPAIGN of competitions on 40 x national
and regional radio stations including RADIO 1, VIRGIN, XFM,
BBC LONDON, JUICE FM, POWER FM, RADIO 5
CREATIVITY:
National TV promotion on channel 4’s popular youth
T4 programme to win an original arcade game Media launch
with light cycle head-to-head challenges
INTEGRATION:
National press promotions with hardware partner Alienware
in DAILY EXPRESS and DAILY STAR 20 regional press promotions
to win 2 for 1 tickets to tron 2.0 themed games at LASERQUEST
sites nationwide
DELIVERABILITY:
Campaign broke out of reviews columns and scored coverage
on features, news and promotions pages
|
