CASE STUDY: ACTIPH WATER

Actiph Water partnered with Marvel Studios to promote the UK cinema release of Deadpool & Wolverine. They created two limited edition water bottles featuring the infamous title characters, which were a massive hit with the fans. To celebrate this major collaboration, Actiph worked with Sublime Promotions to build an interactive waterfall swing and encourage people to 'get wet & get wild' in London's Potters Fields Park.

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We were brought onboard to spread the news and through our extensive database, we invited a select group of celebs and influencers down to the event to try out the swing. We managed communications and outreach, ensuring influential figures shared the excitement of the event and release of the limited edition bottles on social media.

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In addition, we took charge of trade and consumer press communications by curating and distributing press releases which secured coverage in high-profile outlets like JOE, Hey U Guys, Blazing Minds, Feast, Food and Drink International, Food Navigator, and Total Licensing.