CASE STUDY: ANYONE BUT YOU

Home Entertainment Release (2024)

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We launched a dynamic promotional campaign for the home release of Sony's hit rom-com Anyone But You.

 
We ensured our campaign reached our target audience effectively by partnering with popular female-skewing podcast ‘Go Love Yourself’, co-hosted by GBBO's Laura Adlington and Lauren Smith. The podcast featured a ten-minute discussion on the film's themes and storyline, hailing it as a modern-day revival of the genre. The podcast resonated with their audience and garnered over 10,000 downloads, amplifying anticipation and interest in the home release of the film. 

To further engage our audience, we curated thematic mailers inspired by the movie’s setting (Sydney, Australia) and storyline and sent them to a range of influencers who were thoughtfully selected with our demographic in mind. These mailers included Australian snacks, beauty and self-care products, reusable coffee cups reminiscent of the film's coffee shop meet-cute, and soft cuddly koalas, creating a memorable connection to the film whilst also reinforcing our home entertainment message. 

Our press office efforts secured high-profile placements, including a double-page spread in Empire magazine, a full-page feature in Digital Spy, and articles in Yahoo! News and The Hollywood Reporter, ensuring widespread media coverage.