CASE STUDY: COMMUNITY: THE SERIES, 15TH ANNIVERSARY 2024

Cult comedy classic Community celebrated its 15th Anniversary this September, so we took the show on the road to give the students of London a comprehensive series education! 

​

​Held at the Business Design Centre in Islington, we created a fun, interactive booth space at Freshers Festival, which welcomed over 10,000 students on Saturday 14th September. Our main objective for this campaign was to bring awareness to a younger audience and to encourage them to watch the series on ITVX. 

​

With Community themed selfie frames and a ‘spin the wheel’ activity, we gave away prizes from partners such as Chicken Shop, Pizza Union and Liquid Death, all of which were linked to storylines in the series’ episodes.  

​

We also worked with Freshers Festival on a number of social posts, newsletter mentions and a solus email, both in the lead up to and after the event, to keep awareness high and to remind attendees to watch the show.