CASE STUDY: JUMANJI: THE NEXT LEVEL
UK home entertainment launch (2020)
Tackling our first campaign hit by the pandemic, our home entertainment team were quick to adapt all of our planned activations into a UK wide ‘at-home’ Easter activity, featuring specialised Jumanji Easter egg hunt kits, activity booklets for the kids, and of course the movie itself. Despite the restriction, families across the UK were able to enjoy Jumanji fuelled family fun over Easter, championed and amplified with a host of family and parenting influencers up and down the country.
But that wasn’t before we managed to pull off a junket with Alex Wolff at The Soho Hotel with a host of national press and entertainment press, and launching a Jumanji: The Next Level Instagram filter in the UK.