CASE STUDY: RESIDENT EVIL: THE FINAL CHAPTER
Promoting the final instalment of the Resident Evil movie franchise (2017)
In celebration of the UK home entertainment release, the DnA team partnered with London's Breakin Escapes to create an exclusive Resident Evil themed escape room, aptly called: "Escape the Hive". Using live actors to add to the horror, we hosted an exclusive launch event with media and social influencers to test their mettle Milla Jovovich style. We also partnered with Sony PlayStation to offer guests the chance to experience Resident Evil 4 in VR!
Tickets to the event, along with special Umbrella Corp merch, were given away with media and retail partners like HMV and NME, while interviews with Milla Jovovich, Paul W. S. Anderson and the VFX crew ran across numerous press outlets including Empire, T3 and Gizmodo. And to top it all off, we took over the social feeds of MCM Comic Com for release weekend.