PR and social for the home entertainment launch (2020)

Our PR and social campaign for the UK home release of Hustlers saw us partner with the London Dance Academy to offer some select national media the chance to learn J-Lo’s pole dancing moves, resulting and a number of features celebrating the skills of pole dancing, and J-Lo nailing them on screen. 


Sustaining buzz for the movie throughout the early part of 2020, we enlisted media and influencer fans across the board to celebrate with us and set social platforms on fire with love and excitement to own the iconic movie.