CASE STUDY: SONY MOVIES CHRISTMAS
Sony Movies Christmas Channel Launch (2019)
To celebrate the return of 24/7 Christmas movie channel Sony Movies Christmas (that returned to TVs in summer!), we partnered with esteemed ice cream parlour brand Chin Chin to create a special and exclusive ice cream sundae: the Christmas Turkey Dinner Sundae.
Launched with local media and social influencers, the controversial sundae was available for the week of launch and certainly had everybody talking. Love it or hate it, the news caused quite a stir in media nationwide.