CASE STUDY: EXHIBITION ON SCREEN
Our first campaign for EXHIBITION ON SCREEN was to support the beautifully crafted film, Easter in Art, which explores the Easter story depicted in art.
To reach a religious audience we partnered with Premier Christian Radio who ran an ad on their network.
To raise awareness of the film, which was screening in cinemas across the UK, we targeted regional audiences with interviews on local radio with director Phil Grabsky and The Times Arts Critic Rachel Campbell-Johnston, who features in the documentary. Great reviews were also secured in the Daily Mail, The Guardian and Church Times
Our next campaign was for Pissarro: Father of Impressionism. The film draws largely on the recent Pissarro retrospective at The Ashmolean, Oxford and we worked closely with the museum’s marketing team to ensure coverage nationally and regionally. An interview for Head of Exhibitions Agnes Valenčak with Michael Portillo was broadcast on Times Radio and we partnered with Blackwell’s bookstores and Picturehouse cinemas to run competitions to win exhibition merchandise and for tickets to see the film. To reach the nationwide older audience a ticket offer ran in the entertainment supplement of the Mail on Sunday. As well as publicising the film, entrants scanned a QR code to enter the competition and join the EoS mailing list. Reviews also featured in The Times, Guardian, and Waitrose magazine.