CASE STUDY: COOKIE MONSTER UK TOUR

Cookie Monster's Foodie Truck comes to the UK (2019)

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In 2019 we achieved a monster UK PR campaign to celebrate Tiny Pop’s Cookie Monster’s Foodie Truck TV show. We brought the show’s iconic Cookie Monster puppet and his sidekick Gonger to the UK to drive Foodie Truck awareness and excitement into homes nationwide for Easter.

 

We cooked up a storm on the popular daytime TV show, This Morning. Mums and their little poppets tuned in to see the Tiny Pop stars cause culinary chaos with chef Phil Vickery and presenters John Barrowman and Rochelle Humes. The tour also included interviews with Rachel Riley, Zoe Ball, Greg James, MTV, Good to Know, Digital Spy, Metro, Joe.co.uk, BritMums and more!

 

We also whisked up a fun event at Tiny Pop HQ for Mummy bloggers and their families to see exclusive episodes, enjoy crafts and face painting activities and have VIP meet and greets with the puppets. Celebrity TV Mum, Amy Childs also attended and appeared in national press photo stories.