CASE STUDY: LITTLE WOMEN
Little Women UK Home Entertainment Release (2020)
To celebrate the release of Greta Gerwig's Little Women on Digital, DVD & Blu-ray, we were able to reach a very wide audience base through a fully integrated campaign.
This included influencer activity with food, book, craft and film creators, a luxury PR gift mailer containing products from female-only independent businesses, a film book club and a creative competition with Little White Lies to win an actual prop from the movie. We also collaborated with local illustrator Jessica Sharville and famous t-shirt brand 'Girls On Top' to create an exclusive Laura Dern T-Shirt, that was showcased on social media by the likes Edith Bowman and Rhianna Dhillon.