CASE STUDY: SCHITT'S CREEK
Schitt's Creek Complete Collection (2020)
Schitt’s Creek The Complete Collection DVD campaign saw widespread coverage and fan love, including a pretty special double-page feature in Heat magazine, on top of an interview that we orchestrated with the show’s Annie Murphy.
We also sent out a fun fan mailer, consisting of a Rose Motel t-shirt and boxset, to entertainment press like Ali Plumb, Clarisse Loughrey and Empire, while influencers Sophie Eggleton and Popcorn & Glitter dressed up as Moira Rose and posted about the release.
We also arranged multiple boxset giveaways with women’s lifestyle and LGBT press including Closer, Bella, Pink News and Heatworld. There were competitions with entertainment blogs such as HeyUGuys and Critical Popcorn, and also with artist and fan of the series, Faye Finney.