CASE STUDY: PIER PRESSURE'S LOOT THE LANES 

Brighton-based Escape Room named as the UK’s Number 1 Escape Room (2020)

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Brighton themed escape room, Loot the Lanes from Pier Pressure, was named as the top ranked room in the UK in 2020. The room focuses on the famous historic district of the seaside city, and was part of the Top Escape Rooms Project – an international survey run for and by escape room addicts to uncover the very best escape room games around the world. After an incredible 82,865 rooms played by 370 contributors, Loot The Lanes came out as the best escape room in the UK – and ranked 67th overall worldwide.

 

Set in Brighton’s iconic Lanes the game features homages to several of the city’s most famous landmarks and is a fun and fast-paced interactive story which gives the players a mission to steal a legendary diamond so that it doesn’t fall into the wrong hands! 

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The DnA team handled the press announcement, interview placements and press reviews, resulting in a splash of coverage across media in the south of England