CASE STUDY: THE GREAT! NETWORK
Channel rebrand and launch (2021)
In 2021 Narrative Entertainment launched their brand new network of film and entertainment channels, The GREAT! Network, celebrating the best of classic, contemporary and cult film & TV across their four channels: GREAT! movies, GREAT! movies classic, GREAT! movies action and GREAT! tv.
To celebrate we distributed a nationwide prestige mailer containing GREAT! branded champagne, popcorn, tea & biscuits and a scented candle to film press and influencers across the country, as well to broadcast platforms and trade media.
We also partnered with screenwriter and self-confessed telly addict Andrew Collins for broadcast interviews up and down the country, discussing the arrival of the new channels and the great content they’re airing. With over 200 broadcast interviews, the nation was abuzz with the word GREAT!.