CASE STUDY: LYLE, LYLE, CROCODILE
In celebration of the home entertainment release of fun family film, Lyle, Lyle, Crocodile, we worked with a number of content creators to make some exciting, sustained coverage across all release dates.
We worked with influencer family Winning With The Wilsons on a hilarious, Lyle inspired singing TikTok challenge to celebrate the home premiere release of the film. Sophiena and her family had a big film night in to support our Port Lympne competition on Instagram, and also created a TikTok all about watching Lyle on their new home entertainment system gifted by Sony Electronics, which amassed over 50,000 likes!
For EST release, The Oli Family danced to "Rip Up The Recipe" in their TikTok, before settling down to chill out and watch Lyle together at the start of the Christmas holidays. Meanwhile, Emma Nicolet's kids Barley and Molly Mae interviewed directors Will Speck and Josh Gordon and had a big family night in (with added croc themed snacks!) to celebrate physical release.
For National Bubble Bath Day, we played on the connection with the Lyle key art and sent a handful of micro influencers colour changing bubble bath, shower caps and snacks to celebrate the film’s release on DVD and Blu-ray.