CASE STUDY: GREAT! ROMANCE LAUNCH
GREAT! ROMANCE LAUNCH
As GREAT! movies christmas wrapped up in early January, we worked with Narrative Entertainment on the launch of a brand-new channel, GREAT! romance, bringing viewers 24/7 feel-good films for free.
To familiarise influencers and key TV media with the tone and content of the channel, we sent out cosy gift packages including fluffy slipper socks, hot chocolate, Love Hearts and candles for the perfect romantic movie night in set up. To celebrate Valentine’s Day, we also worked with romance veterans, Brendan Penny, Marcus Rosner, and Andrew W. Walker, who spoke to the Express and other online lifestyle publications about why they love roles in the romance genre.