WHAT WE DO

CONSUMER AND TRADE PR

At DnA PR we pride ourselves on effective and creative communications in the film, TV and entertainment industry (both B2C and B2B), whether it be large scale PR stunts, press-trips, talent junkets or broadcast features. 

 

From our creative team brainstorms through to coverage delivery and reporting, we can support you on any size campaign and make your budget work the hardest it can. As you’d expect, we have a wealth of long-standing media relationships in all of the sectors we operate in and have been, for a long-time, one of the go-to agencies for media requests in our field.

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INFLUENCER

MARKETING

We work with a raft of micro and macro influencers and can deliver standout influencer campaigns targeted to your needs. We have a smart and intelligent team behind all of our influencer marketing who will consistently deliver targeted and meaningful influencer partnerships.

 

This has been no exception during the COVID-19 pandemic. But don’t take our word for it, head over and see some of our standout influencer campaigns here.

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RETAIL MARKETING

Unlike many other PR agencies, we offer full-service retail management as part of all of our campaigns. For many years we have understood the importance of integration between products, retailers and broadcast partners, and have built a dedicated team in charge of managing retailer relationships, creating and distributing assets, building brand stores and delivering in-store activations.

 

For this reason we are a 360 PR agency, delivering communications that are integrated on every level, meaning brand complete brand consistency on all levels.

PRESS OFFICE AND ASSET MANAGEMENT

Our press office work is the bread and butter of what we do, and at DnA it is a well-oiled, coverage delivering machine.

 

The press office team distribute press releases, engage key media on a daily basis, distribute assets effectively, secure reviews and competitions, secure and write features, pitch and manage talent and junkets (remotely and face to face) and operate as the first point of contact for all media requests.

SOCIAL MEDIA AND COMMUNITY MANAGEMENT

Our creative and social savvy team are experts in community management and content creation across all key social platforms. Experts in delivering organic and paid content for both owned channels and partner channels, our social media arm will always work to complement, integrate and support your marketing and communications strategy.

EVENTS, SCREENINGS AND EXPERIENTIAL

The conception and management of screenings, launches and promotional events are an important part of what we offer as an agency; as well as both digital and physical experiential activations. These have included bespoke escape tooms, VIP screenings, exhibitions, quizzes, tailored classes and much more.

 

In the wake of pandemic restraints, we have continued to amplify our work through bespoke digital events a lot more. These activations have included nationwide watchalongs trending on social media, bespoke digital events on Zoom and live Q&As.

COPYWRITING AND COPYEDITING

Our team of experienced copywriters have covered everything from film reviews and blogs to synopsis writing and features creation, and are on hand to cover all of your copywriting needs.

 

Our press office work includes copy for press releases and features, as well as newsletters, social, digital channels and synopses.

24/7 NEWS AND CRISIS COMMS

The media are always on, and so are we. Our team will monitor relevant stories as they unfold, produce reactive statements and manage incoming media queries. 

 

Furthermore, we’re perpetually on the lookout for reactive opportunities in the news agenda on top of our proactive PR work.

CONTENT

CREATION

We work with a range of skilled creative professionals, including photographers, designers and videographers, who enable to produce outstanding content for our campaigns, whether it be vox pop videos, social assets or fully designed promotional booklets for at-home activations.