CASE STUDY: MADAME WEB

Home Entertainment Release (2024)​

​

We successfully executed an in-store, nationwide promotional campaign for the home release of Madame Web, partnering with Ed's Easy Diner to bring a slice of New York to diners across the UK. 

​

Central to the campaign, we ran a competition where customers could win an action-packed family trip to London for four. To promote this in store, we transformed Ed's Easy Diner locations with striking Madame Web posters, digital screen slides, activity sheets, and engaging table talkers, all meticulously designed to reflect the film's fun, yet mysterious, themes.

We also linked Ed's popular New York inspired burger, The Deli, with Madame Web - promoting the burger on POS and by supplying branded greaseproof paper to be used for each order. 

To support the campaign, our press office outreach landed a syndicated piece in regional papers across the UK, once again reaching a nationwide audience. We also secured an interview with director S.J. Clarkson for SciFi Now magazine.