CASE STUDY: THE POPE'S EXORCIST (2023)

With a tight Theatrical to Home Ent release window, we worked with a number of smaller brands to target a broad primary audience for The Pope’s Exorcist campaign. 

​

Partnering with famous condiment brand, Sauce Shop, we invited influencers to take part in the ‘Hotter Than Hell Challenge’ – watching the film whilst trying hotter sauces at various intervals throughout, culminating in trying the hottest sauce of them all, the Ghost Pepper Ketchup! ​Competitions to win the sauce sets further engaged audiences to enter or improvise and take part at home. 

​

​We also teamed up with small chain Pizza Punks to introduce a Pope’s Exorcist special for the week. ‘The Hell Yeah!’ pizza featured hot sauce from Sauce Shop, nicely linking both partnerships, and was set alight. ​The flaming element added extra intrigue into the film and its themes, and customer feedback highlighted that it meant more people paid attention to what the pizza was promoting. The Pope’s Exorcist special sold 50% more than Pizza Punks usual specials. It was sold in store and sent to media and influencers.