CASE STUDY: SPIDER-MAN: ACROSS THE SPIDER-VERSE (2023)

Winning us ‘Best In Class - Social/PR’ at the BASE Awards 2024, our PR campaign for Across the Spider-Verse focused on echoing the film’s themes of community to connect with a younger audience. 

​

For National Photography Day, which fell in the Home Premiere window, we ran a competition with the Museum of Youth Culture to encourage people to send in photos of their 'friendly neighbourhood'. As part of their 'Grown Up In Britain' series, this was a great opportunity to connect with the audience.​​ 

​

We also worked with Take More Photos. Founded by London-based creatives in 2018, Take More Photos supports and champions underrepresented content creators by providing opportunities in digital multimedia and visual arts. ​In a studio space in East London, the TMP team brought to life Miles Morales’ student digs.​ They invited six London-based creatives to talk to camera about their individual journeys with creativity and how the representation in the film inspired them. 

​

As Breakdancing was coming to the Olympics for the first time ever, and originated in Miles Morales' home in Brooklyn, we worked with Breaking champ Karam Singh who delivered TikTok content. We also invited champion B-Girl Roxy Milliner to run a community Breakdancing lesson for children from the local area, from Ealing Street Dance Academy.​ 

​

Jamaican Patties are Miles Morales' favourite snack, so we partnered with the Jamaican Patty Company in Covent Garden to take over their store for the weekend and giveaway free patties to the public!​ We also had Miles Morales there to greet people and take photos and invited press and influencers to visit to further promote the takeover. 

​

Finally, for Read Comics In Public Day later in the campaign window, we enlisted the help of influencer and Spider-Man fanatic (and his son) Gabriel Sey to celebrate this day on his social media platforms.