CASE STUDY: TAROT

Home Entertainment Release (2024)​

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We executed a spine-chilling campaign for the home release of Sony Pictures' horror film Tarot.

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To create an immersive and memorable experience, we partnered with the haunted Old Mary's cocktail bar in London. We invited influencers to a special Tarot event, where they indulged in unique cocktails inspired by cards/characters from the film, such as The Fool, The Hermit, The Hanged Man, and The High Priestess. The influencers also had the opportunity to have their Tarot cards read, mirroring a key element of the movie. To enhance the eerie atmosphere, we designed bespoke menus, coasters, and Tarot reading instructions inspired by the film, transforming Old Mary's into a Tarot-themed haven, with the limited edition Tarot cocktails on sale to the public for a month.

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In addition to the event, we curated and sent out Tarot-themed gift mailers to further engage influencers and media. These mailers included Tarot branded biscuits, wax melts, and coffee, as well as candles, Liquid Death cans, and a deck of Tarot cards, creating an experience that tied back to the film whilst also reinforcing our home entertainment message.