CASE STUDY: THANKSGIVING

Home Entertainment Release (2024)​

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Our Thanksgiving campaign launched on 1st January 2024 with the film’s home premiere. Coinciding with Bloody Mary Day, we celebrated the home release by partnering with film and lifestyle influencer Popcorn and Glitter to craft a bespoke Thanksgiving-themed Bloody Mary cocktail. This unique recipe was showcased on Instagram, blending the film’s gory, chilling essence with a tasty, sophisticated flourish.

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To amplify the campaign on socials, we sent Thanksgiving-themed mailers to key micro-influencers on Instagram. Each mailer contained various Thanksgiving themed gifts as well as a waffle iron – a nod to the film’s plot, where a sought-after waffle iron in a Black Friday sale plays a pivotal role in instigating the unfolding events. This inventive integration of the film’s key elements into our mailers not only captured the theme, but also generated social media engagement by lending itself to unique and decorative culinary content.

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Finally, sustained across the entirety of our campaign, our press office outreach was equally successful. We secured exclusive interviews with star Nell Verlaque for Total Film and director Eli Roth for Evolution of Horror, bringing in-depth insights and behind-the-scenes perspectives to avid fans of the genre. Coverage in established publications such as Empire, The Sun, Digital Spy and Yahoo! News further solidified the film's presence in industry media.