CASE STUDY: THE EQUALIZER 3 (2023)

We focussed on the The Equalizer 3’s high action elements and Italian location for our PR campaign.

 

For our Home Premiere window, we worked with HYBRID FMA to give 3 lifestyle and fitness influencers the chance to try Filipino Martial Arts, the style used by Denzel in The Equalizer films. ​They were invited to a London gym for a 2-hour workshop, learning the basics of FMA with an introduction to martial arts for stage and screen. ​The result was really fun, engaging content  from Gabriel Sey, MussBeFit and Robert J Douglas that targeted our key male 25+ audience. 

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English/Italian food creator, Sepps, created a pasta dish on Instagram inspired by the film's setting of The Amalfi Coast, which he shared with his Italian Nonna! The content felt really organic - the video was viewed over 1M times and gained over 33K likes. 

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We also sent some 'Big Night In' mailers to influencers The Joy of Five, The Williamsons and Hollie Plus, who sat down to enjoy the film at home with their partners. 

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EMPIRE magazine interviewed experienced action screenwriter, Richard Wenk, about his inspiration behind the final film in the franchise, giving our audience a behind-the-scenes glimpse into the making of the movie.​ 

Partnering with key lifestyle magazine, Men's Health, we gave fans the chance to win a fitness bundle. The competition consisted of a page hosted online and email newsletter mentions. It racked up 16,000 entries over the course of two weeks.​ 

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We also ran editorial with male skewing film site, Hey U Guys, on a feature that focussed on Denzel Washington's prestigious career and emphasised the importance of the final franchise instalment.