CASE STUDY: THE GARFIELD MOVIE

Home Entertainment Release (2024)

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For the home release of Sony's The Garfield Movie, we launched our campaign by sending themed gift mailers containing Garfield tote bags, hats, pens, notebooks, towels and stickers to influencer families. Sending the mailers to influencer families ensured that this initiative placed the film directly in front of our target demographic, creating buzz and engagement right from the start of this campaign.

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To further amplify the excitement, Emmerdale star and I’m A Celebrity… Get Me Out Of Here! winner, Danny Miller and his family took Garfield on an epic adventure in Manchester on National Lasagne Day, visiting iconic locations such as China Town, Tree Top Golf, and the Manchester Art Gallery. This day of activities not only mirrored the adventurous spirit of the film, but also celebrated Garfield's love for lasagne, creating a memorable and shareable experience for fans.

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Finally, we partnered with the UK's leading creative company, Creation Station, to further enhance the campaign's reach and engagement with our target audience. Creation Station offered Garfield themed craft activities across their 70+ centres in the UK, also including school workshops, holiday camps, and family fun sessions. They also promoted the film through social media competitions and newsletter promotion, providing families with creative ways to connect with the movie.

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By focusing on family orientated content, we positioned The Garfield Movie as a relatable and fun film for families to watch at home, whilst drawing on key themes and the prominence of the Garfield brand allowed us to emphasize nostalgic appeal and create a multi-generational connection.