CASE STUDY: VENOM: THE LAST DANCE

Home Entertainment Release (2024)

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To promote the home premiere of Venom: The Last Dance, our team crafted a highly engaging and seasonally relevant campaign that capitalised on the film’s themes and Christmas timing.

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With its December release date, the duality of Venom and Eddie Brock’s personalities served as a creative anchor to tie into the theme of Christmas, allowing us to create Naughty or Nice themed gift mailers to send to influencers and media. We designed and distributed bespoke branded boxes, with each gift box including a pair of Sony headphones, exclusive Venom merch, and some delicious (or not so!) Naughty or Nice treats.

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To extend the reach of the campaign, we partnered with Metro to run an exclusive competition on their website. The competition offered the epic prize of a trip to Las Vegas, the iconic setting of the film. The competition was promoted across Metro’s digital channels, including their website, The Slice newsletter, and a pop-up notification on their site and mobile app. These touchpoints ensured maximum visibility, driving significant engagement and participation.

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Through this multi-faceted approach, the campaign effectively amplified Venom: The Last Dance’s home premiere and generated memorable activity to reach a wide audience.