CASE STUDY: PETER RABBIT 2

Home Entertainment Release (2021)

Celebrating the home release of family blockbuster Peter Rabbit 2, we commissioned a giant topiary statue of Peter and took it on a tour of the UK to celebrate. Standing at 3 metres tall, Peter travelled for one week with a dedicated team of Peter Rabbit fans giving out special treats. To celebrate the start of the 2020 Olympics, he made an appearance at London's Olympic Park and met reality star Imogen Thomas, before heading South to catch some sun on Brighton Beach. After that Peter headed north to surprise shoppers at Birmingham Bullring, before ended his travels at Manchester's Trafford Centre.

 

For National Allotment Week, we sought to encourage people to 'be like Peter', get back to nature and enjoy some good fruit and veg. We enlisted the help of gardening influencers JB Gill and Daisy Payne to encourage children to get growing with fun, outdoorsy content across their Instagram channels.

 

Finally, for the Peter Rabbit 2 physical release, we put together a raft of fun Peter Rabbit 2 goodie bags so family influencers could get involved and have their own Peter Rabbit 2 movie night at home. Armed with rabbit ears, carrot seeds, colouring in sheets, pencils and tote bags, family influencers enjoyed Peter Rabbit 2 movies nights up and down the UK throughout release week.

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