CASE STUDY: POKEMON JOURNEYS
Pokemon Journeys UK TV launch on POP (2020)
To celebrate the launch of the highly anticipated Pokemon journeys, we partnered with the wonderfully creative instagrammer (and Pokemon fan) Jamie Jo Art. Jamie created three exclusive artworks to herald in the new show, including a canvas painting, a hat creation, and baking some Pikachu cupcakes. The making-of videos of these awesome pieces ran across YouTube and Instagram channels.
On top of this, we partnered with media like The Guardian, First News, Beano and Fun Kids to create epic Pokemon fan quizzes to get the nation excited about the new show coming to the UK. And if that wasn't enough, Pokemon gaming champion Teddy French spoke to the kids press about his own Pokemon journey, and his love of the franchise.